As a mom, you already do so much to protect your family- buckling seatbelts, cooking healthy meals and requiring bike helmets. But did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners?
According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.
When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.
So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they’re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment.
When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won’t see the same glow on your clothing.
Take a look at our experiment in the photo below (also attached). We took two identical organic cotton shirts and washed one in a conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners; we think you’ll see similar results!
I don't use conventional detergents anyway and this report makes me very glad that I don't. I didn't know about optical whiteners until I read this. So I went looking and these chemicals are nasty! Our current water treatment system can't remove them from our sewage, so it's remaining in our water and in our drinking water and in our waterways. Haven't we learned that when you start messing with mother nature, you start having problems? And all for brighter clothing - hmmm. No thanks.
Research alternatives - use Seventh Generation. Make a conscious decision to keep these chemicals off your family and out of our water system. We as consumers have so much power - if we choose to use it.
Find out where you can purchase laundry detergent and all Seventh Generation products in your area - here.
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One lucky winner will receive the Seventh Generation prize pack pictured above
How they you or plan to adjust your laundry practices to protect your family and the environment & become a friend @ Wishing Penny via Google Friend Connect. Both parts mandatory to win.
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That's 9 entry methods with tons of bonus & a chance for unlimited entries with daily tweets!
Giveaway will end on December 15th at 11 :59 am EST. Winner will be selected using Random .org. I will email the winner & you will have 48 hours to reply back before I draw a new winner . Please remember to leave me your email address if it is not visible on your profile so that I can contact you if you win. Good luck to everyone :)
Disclaimer:Seventh Generation and My Blog Spark provided me with a free sample of this product to review, and I was under no obligation to review it if I so chose. Nor was I under any obligation to write a positive review or sponsor a product giveaway in return for the free product. These views are my own.